MedIngenuity has assisted Promus Diagnostics with brand development from day one. The client chose the word “Promus” because it translates to “stewardship” in Latin — a concept that is a core tenet of their business as a high-tech diagnostic laboratory focusing on antibiotic stewardship.

Because Promus Diagnostics operates a high-tech lab with state-of-the-art molecular testing equipment, we wanted to develop a logo that looks high tech while also conveying the message of DNA.

We designed a custom wordmark featuring a stylized ‘O’ that looks like a DNA spiral sequence, set in bold colors so the logo would be easily visible in branding, signage, and packaging.