The changing effectiveness of Facebook
The market reality now is that Facebook advertising is playing itself out because Apple’s personal privacy mandates has effectively killed off Facebook’s ability to target healthcare consumers by past searches about known healthcare ailments. Consequently it’s important to understand that the only targeting really left to Facebook is by geographic location rather than interests, ailments or past searches.
That is why people are noticing their news feed is now cluttered with ads being shoved in by Facebook that have nothing to do with their interests. Facebook is making money simply by stuffing ads into everyone’s news feed. The result: Facebook users are turning off to the platform because of all the ad clutter, spending less and less time scrolling through ad spam.
Medingenuity = >10 years of healthcare experience
Unlike other digital marketing entities that have at best someone with a college degree in liberal arts or communicaitons, Medingenuity includes the expertise of three MBAs specialized in healthcare and quality management.
We’ve observed that other agencies are relatively new to healthcare merely experiment with the client’s budget. They often recommend spending on various digital gimmicks to find one that works. Their clients are typically NOT start-up businesses but rather physician practices that are already running and want to find ways to increase patient flow. Unfortunately many fall victim to the fashionable tech buzzwords like Facebook, Google ads, etc. — all of which require the client’s money to feed Facebook and Google.
Medingenuity conversely has built practices and businesses from the ground up. This includes start ups for surgeon practices, Ambulatory Surgery Centers, medical consultants, lab companies, etc. The steps involved to building a healthcare business from the ground up is far more complicated than simply suggesting a promotion budget for a client.