Are you dependent on the PCP “middleman” for your customers? If so, you are at risk. First, many primary care physicians in large markets are now employed by hospital systems. In many cases, these employed PCPs can have a financial incentive to refer to their hospital campus specialists.
Second, consumers are using the Internet to bypass PCPs and direct themselves to the best specialists, especially when they have a health issue that can be self-diagnosed (e.g. back pain, hip pain, knee pain, shoulder pain, hernia, or cosmetic surgery options). But only the top 10 sites on Google or Bing are able to achieve that visibility.
Medingenuity helps ASC’s increase the flow of new patients to their partner surgical specialists. For the ASC, Medingenuity develops a content rich umbrella site that scores in the top 10 on Google for credible organic search — saving more than $30,000 annually in paid search costs. For the ASC’s specialists, Medingenuity develops educational microsites that show up in the top 10 on Google for consumer search on symptoms across the specialties that are within the ASC.
We also produce and upload Patient Success videos that showcase specialist expertise on a web site.
Our educational Facebook ad campaigns typically generate 50 surgical consults monthly for our physician clients.
Since we authored two popular books on back pain, and a Self Help Guide to Knee Pain, we have copyrighted educational content about what back and knee pain symptoms mean, and when a person needs to see the specialist to prevent permanent complications.
Our Reputation Management systems help the ASC’s specialists repair damaged reputations from toxic complaints posted on Healthgrades, Vitals, Yelp and Google Reviews by capturing positive reviews.
ASC development options in 2020
The ASC that is positioned well in 2020 can free itself from dependency on hospital-employed PCPs. Do you have a marketing resource and advisor that really understands how surgical specialists can get new patients, and has done it successfully? Medingenuity only does healthcare. It has been in business for more than 10 years working with surgical specialists and ASCs from Alaska to Florida, in large markets and small markets