How well do you understand where prospective customers find your medical business? Are you tapping all possible sources? Is your message credible and convincing?
Are you dependent on the PCP “middleman” distributor for your customers? If so, you are at risk for three reasons.
First, many primary care physicians in large markets are now employed by hospital systems. In many cases, these employed PCPs can have a financial incentive to refer to their hospital campus specialists … no different than how a retail distributor is influenced.
Second, consumers are using the Internet to bypass PCPs and direct themselves to the best super-specialists and regional centers, especially when they have a health issue that can be self-diagnosed (e.g. back pain, hernia, joint pain, eye problem, cosmetic surgery issue, etc.)
Third, employers and insurance companies have a financial incentive to steer to “regional specialty centers” — especially those providing predictable bundled rates.
Medingenuity helps specialists keep existing referral streams and develops new referral sources from an expanded geographic market. That’s because an educated patient WILL travel out of a secondary market for the best specialist.
Medingenuity then goes “direct-to-consumer” with promotion that enables patients to bypass captive PCP networks and seek out advanced specialists in minimally invasive surgery.
Are you positioned equally well for the next five years where educated consumers will self refer themselves to specialists for specialized health problems? Do you have a marketing resource that really understands healthcare channels?
Medingenuity only does healthcare. It has been in business for 10 years working with surgical specialists, medical companies and ASCs from Alaska to Florida. It is directed by three MBAs who are specialized in healthcare.