About MedIngenuity

We have worked with the Medingenuity team since 2013 and they continue to be a valuable marketing resource and advisor for our growing company that specializes in helping ASC physician-owners maximize the value of their surgery centers. Medingenuity not only created and maintains our educational Internet site, but they also help us with ad campaigns and our work with physician seminars. Andrew Reznik, MBA at Medingenuity advises us on new ways to reach physician clients, and develops marketing communications that showcase how we can help physicians maximize the value of their ASC, especially as they transfer ownership through a sell to a synergistic partner and other creative leaseback relationships.

I’ve known Bob Reznik and the Medingenuity team for over 15 years, first learning of them when we became neighbors in the same building at Southlake Town Square. Over the years, I used the healthcare marketing company for the successful start up of several medical companies. They helped with naming, corporate identity, brochures, logo development and the creation of web sites that explained our capabilities to prospective customers. More recently, Medingenuity helped with the creation of our current company Promus Diagnostics. Medingenuity is now heavily involved in the rollout and launch of Promus Diagnostics, an innovative clinical and diagnostic lab company that uses state-of-the-art technology which provides cutting edge testing for early detection of bladder cancer, urinary tract infection, health and wellness, and medication management. Medingenuity is now developing the informative Internet presence to communicate this new capability to prospective clients.

I’ve worked with Bob Reznik and the Medingenuity team dating back more than 20 years when I launched an innovative concept called The Male Health Center in Dallas, the first such center in the nation. Bob helped us launch the center with an eye-catching corporate identity, an Internet site that attracted high search engine rankings and heavy traffic, and an educational advertising campaign that addressed male specific health issues that were long-ignored by the medical community, including prostate cancer detection and treatment options; testicular cancer screening; and erectile dysfunction and related treatment options. Later on, Bob helped us create proposals on the Male Health Center to health systems around the nation who wanted to benefit from our head start in the area of male health. Over the years, Bob has been a trusted resource in my practice development, and our relationship has evolved to one of friendship as well.

We have worked with Medingenuity since 2011 and is a trusted resource. Medingenuity helped us develop a highly educational web site that explained our capabilities in the specialty of Ear, Nose and Throat. Medingenuity developed the necessary educational content that helps patients understand what can be causing various symptoms, and when it’s important to go to an ENT specialist for treatment before more serious and permanent problems emerge.

Everyone wants to be on the first page. Some may search two pages, a few three. After that, if they haven’t found you, you are out of the race. We seem to maintain a first page position. For the heck of it, I googled several typical search headings today to see where our site comes up and here is what I found:

“Physician Practice Management – DFW” – Page 1, fifth, sixth and seventh positions; “Physician Practice Management – North Texas” – Page 1, fifth and sixth positions; “Physician practice Management – Texas” – Page 1, fourth and fifth positions; “Physician Practice Marketing” – Page 1 Position 1; “New Physician Practice Startup” – Page 1, Position 2.

One of the reasons we chose the Medingenuity organization to do our work is that they are the best at what they do. I’ve never been disappointed with their work.

We relied on Medingenuity to develop and maintain two educational Internet sites, one for our physician group and the other for our radiation center that treats prostate cancer patients. The two sites not only are ranked in the top 10 on Google for the key words we are targeting, but the two sites have played a key role in establishing Urology Specialists of West Florida as the regional referral point for all urological problems around St. Petersburg and the west coast of Florida.

In working with Bob Reznik and his team at Medingenuity for several years, I highly recommend Medingenuity as your medical website provider. They produced a stellar website targeted to my needs with excellent results both for ranking and success of patients making appointments. We were able to work together on the content just as effectively as if we were local, with the added benefits of a first-class website platform and their specialization in medical websites.

As a fellowship-trained orthopaedic surgeon based in the North Fort Worth area, I’ve known Bob Reznik for more than 17 years, as Prizm Development provided all the healthcare marketing and referral development related to my niche orthopedic practice — Varsity Orthopedics — which was focused in the specialty of pediatric orthopedics. In 2015, I realized I wanted to launch a new medical business focused on age management. While I acquired the necessary professional certifications in the new medical specialty of age management and bio-identical hormone replacement, the Medingenuity team helped me create the new brand name and acquire a federal trademark for name protection. Medingenuity then set up a complete marketing plan, along with all the marketing communications. This included a content-rich, educational web site at TheYouthRx.com and a strategy related to social media and Facebook. I’ve enjoyed working with the team at Medingenuity and they have been extremely responsive as I’ve launched this new medical business.

We first started working with Medingenuity over 10 years ago back in 2012 when I was in the process of expanding my medical prosthetic specialty company MedicalArtProsthetics.com in Dallas.  I relied on Bob Reznik as an MBA to provide me the necessary advice, ideas and guidance on how best to transition the sale of my Dallas clinic so I could focus on other locations, including my main office in Madison, Wisconsin.  Medingenuity provided great ideas and business plans on how to bring in new associate anaplastologists, set up and market a national network, grow my company to include several locations from California to New York and ultimately structure the transition and sale of mature clinics to the artists involved.